the practice of examining large pre-existing databases in order
to generate new information.
The large pre-existing databases are the
digital footprints that we all leave behind every time we do anything
online from a like on facebook to a click on a picture of our favourite
sports team or even a click on a link on google, each individual can
leave thousands of data points each week.
enough to present you with thousands of featured ads tailored to target
you. Once your data profile is created it can be used for malicious
How many weeks have you been browsing?